The Gold Collection
The story of AUREUM is deeply rooted in its city of origin, Johannesburg. The word Aureum means golden in Latin and is derived from the root Aurum (gold) which is represented by Au on the periodic table. Johannesburg was founded in the late 1800s as a result of the discovery of gold in the Transvaal. Johannesburg became known as the City of Gold, Transvaal later being renamed Gauteng, the Sotho word for place of gold. As a tribute to our endlessly inspiring and richly historical City of Gold, AUREUM's debut range, The Gold Collection, is inspired by South Africa and more especially Johannesburg.